About

Bob Morales

Filed under Hall Of Fame on February 25, 2020 | Comment(s)

Like many of our Class of 2018 Inductees - Bob Morales has been a part of multiple disciplines in the sport of BMX. Racer, cruiser pioneer, entrepreneur, freestyler, event promoter, sanctioning body owner, designer and BMX businessman. It’s safe to say that when it comes to BMX, Bob has done it all.

Originally a racer, starting off in 1977, Morales would quickly discover the rewards of being a young entrepreneur - selling stickers in the pits at age 13. BME - Bob Morales Enterprises, was born. 


Then along came freestyle, and once again - the mop-haired entrepreneur was again on the cutting edge of this new type of riding. Joining up with Bob Haro to form the first ever Haro freestyle squad, they performed some of the earliest BMX demos and shows around the globe - spreading the freestyle gospel. After departing Haro, he’d team up with rising star Eddie Fiola to form the MF (Morales-Fiola) team. Thus,  when GT Bicycles decided to make a freestyle-specific frame, Morales and Fiola would help them design the GT Performer.

Morales has always had the knack for knowing when opportunity knocked - and he first formed ASPA - the Amateur Skate Park Association in 1982. It would soon turn into the AFA, organizer of the King of the Skatepark competitions and AFA National freestyle series. 

While working as chief designer for GT, Bob started up Dyno products. It wouldn’t be the only BMX brand he’d invent - as he co-founded Auburn Bicycles, and created component brand KORE. 

Today, Bob Morales is the founder and owner of innovative motorcycle brake lever company ASV Inventions.

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